For those of you who might be new to the design process. A Creative Brief is the Define part of the process. You can read more about the design process on our website ifbdesign.com. But basically a Creative Brief is to help the client and designer understand each other. The subjects covered are: What is the Scope of the Project?, the parameters of what is expected on the project. What is the ROI return on investment? What are you expecting to get for your investment into hiring a professional design company? Who your audience is and much more.