SEO Case Studies

Stepstograce.com is the website for Steps to Grace Dance Academy located in Rockford, Illinois. Since it began in 2004, Steps to Grace Dance Academy has been offering professional dance training for children, teens and adults. Dance classes include: classes in Ballet, Tap, Jazz, Hip hop, Lyrical, Praise choir, Tumbling Combination, voice and adult classes.

Challenges
Stepstograce.com has been online since 2004, but because of a variety of poor optimization problems you simply could not find it in a search engine. Basically this was a ground floor project from an SEO standpoint.

Solution
We proposed increasing the organic search rankings of the website in the Rockford and Northern Illinois area by optimizing on page elements and engaging in a niche targeted link building campaign. After the initial few months when the optimization was reflected and sufficient number of links established, the site’s ranking for important keywords started to improve. Stepstograce.com today is ranking #1 for a number of very important and competitive keywords.

What the Client has to say
Within weeks of contacting IFB Design I had a gorgeous website that portrayed the professional image I have always desired from our websites. As well within weeks of IFB Design’s SEO efforts Steps had totally dominated the search results for our niche. I would recommend them to any business looking for professionalism, and results.
-Holly Reilly Steps to Grace Dance Academy Rockford, IL