R Squared Puckett manufactures aluminum parts for the automotive industry. We took there current site which was dated and unprofessional, and created an attractive website that gives a great first impression to potential customers. We also optimized the page for Search Engine traffic increasing their traffic and thus their sales.
http://www.lighthousebaptistcincy.com/
Lighthouse Baptist Church is a growing Independent Baptist Church in Cincinnati, Ohio. They had a desire to reach their city as effectively online as they had been doing offline. We designed a complete identity package, and the built a custom website with a consistent look and feel. Lighthouse wanted a site that was welcoming to visitors but still informational to parishioners. We accomplished this through clean layout and simple navigation. We also designed a custom Gospel tract that matches the look and feel of the site.
Hot Vouch is a site that is similar in functionality to Groupon but it’s daily deals are focused int the West Suburbs of Chicago, Illinois. For this site we started with a complete identity package, we also added a great deal of custom functionality to the website, and optimized it for search engines.
Midwest Glass Tinters is one of Chicago’s largest providers of window tinting services. Their formers website was almost a decade old it lacked the ability to really sell the quality of their services. We worked from the ground up to provide a graphically attractive, SEO optimized site that turns potential customers into actual customers.
Reformu.com is the home page for Reformers Unanimous a Local Church Addictions Program based in Rockford, IL. The ministry had their previous design for about five to six years, and it was lacking in a number of areas. We first analyzed the site with the client, and determined what they liked about it, and what they felt needed to be changed. The first problem was that the site colors were too dark, making navigation somewhat difficult. To compound the issue, there was voluminous amounts of information on the site, but much if it was not easy to find. Furthermore, the site was declining in traffic, and the ministry wanted the addicted of the world to find the site as a bridge to the local Church by typing common, addiction related search terms into a search engine. Lastly, the client wanted to use the website as a platform for communicating to the several hundred Reformers chapters across the globe.
The solution? The first step was to determine what kind of people in the average day would visit the site. Once this was determined simple headings were placed on each page which directed this people group to the relevant organizational information for them. For instance, “Help I’m addicted,” would direct the addicted to relevant information thus improving the chances that the desired impact was made before the subject lost interest.
Secondly, the issue of appearance was addressed. The overall site design, determined by the client, was “clean” meaning plenty of whitespace to make navigation easier by drawing focus to relevant info. There was a preexisting organizational logo, so we decided to use shades of its primary colors to give a somewhat “branded” feel. To increase traffic to the site from search engines, an analysis of what the target audience would be searching for was made. After these key words were determined, they were strategically placed throughout the site to increase visibility in search results.
Finally, to communicate to current chapters, it was decided to begin an effort to leverage the vast amount of communicative data already accumulated: video, audio, writings etc. Online services such as google video, sermonaudio.com, and others services were used to deliver content to the target audience. The result has been a several hundred percent increase in daily traffic, vastly improved communication, and increased response from site visitors.
The Friends of the Abraham Lincoln Farm is an organization that sells deeds to Abraham Lincoln’s family farm, and donates the proceeds to charity. They had a vision for the site that it would be retail friendly, but still retain the historic feel, and overall grandeur befitting America’s most beloved president. We chose colors that were classic, and earthy like a log cabin. We used strong retail sense but without cheapening the overall purpose of the site.